Written by
Lorenzo
Founder, Revnu
Revnu is me, Lorenzo. I've spent more than 20 years in sales and marketing, and I help growing companies make more from the customers and data they already have.
7 articles by Lorenzo
- AI Agents
The AI GTM Reality Check (2026): every agent, the true TCO numbers, and who survives 2027
Klarna walked back its all-AI customer service rollout. MIT found 95% of GenAI initiatives have zero P&L impact. The current CEO of an AI SDR vendor admitted on the record that AI SDRs do not work. We pulled the receipts, ran the cost math, and named names.
- AI Agents
Top 100 CRMs of today
We pulled live pricing, captured every homepage, and ranked the lot by who they actually serve. 100 tools across 8 tiers, with the honest flaw for each and a decision tree that gets you to your top 2 in under a minute.
- CRM Activation
CRM reactivation: how to turn dormant customers into pipeline
Every B2B company over two years old is sitting on a dormant asset: the CRM database. Old leads, lost deals, churned customers, demoed-but-never-bought prospects. The math says it is worth more than most cold outbound campaigns. Here is the play.
- AI Agents
AI agent orchestration platforms in 2026: Lindy vs Make vs n8n vs Bardeen vs Zapier (the operator-grade comparison)
Real pricing for the 5 platforms B2B teams deploy on in 2026. The decision tree by technical comfort and volume. The 4 use cases that actually ship to production, the ones that don't.
- RevOps
The Best B2B CRMs for Early-Stage Startups in 2026
Honest stage-by-stage comparison of HubSpot, Attio, Pipedrive, Salesforce, and Close in 2026. Real pricing, real strengths, real failure modes, and the migration costs nobody warns founders about.
- GTM Strategy
Founder-led sales in 2026: the operating math from $0 to 50 customers
The conversion math, time allocation, tool stack, and handoff signals for B2B founders running sales themselves. When to stay, when to hire SDR vs AE vs head of sales.
- GTM Strategy
Inbound vs outbound for B2B founders: the honest decision tree
Most channel debates are vibe arguments. The real decision is math. Two numbers (your total addressable buyers and your ACV) tell you which channel will work and which will burn cash. Here is the matrix.