Category
GTM Strategy
Channel decisions, growth math, and the architecture of B2B revenue.
2 articles in this category.
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Founder-led sales in 2026: the operating math from $0 to 50 customers
The conversion math, time allocation, tool stack, and handoff signals for B2B founders running sales themselves. When to stay, when to hire SDR vs AE vs head of sales.
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Inbound vs outbound for B2B founders: the honest decision tree
Most channel debates are vibe arguments. The real decision is math. Two numbers (your total addressable buyers and your ACV) tell you which channel will work and which will burn cash. Here is the matrix.